LA Fitness approached Lux Ave Media with the intentions of rebranding their San Diego location to penetrate the military and collegiate market, in an attempt to make LA Fitness the go to choice for living fit.
Lux Ave Media developed a marketing strategy that assisted LA Fitness gyms in the San Diego area with helping bases and campus workers and students attain one of the greatest gifts of all--that of good health. Personal gains, such as improved self-esteem and self-motivation, combined with measurable benefits will create tremendous advantages for both the employer and the employee.
